The University of Alberta Libraries have created a hip and inviting video that explains their services to the students they seek to serve. It’s a good video. I like how they used animation and the appearance of a messy desk to appeal to students. They used the image of an iPad in the video; this suggests that the library is tech savvy. The video is brief but touches on the many different ways that students can find answers; and it custumizes it to their needs. This is another good example of an advertisement focusing on the end user.
This video was found on “The M Word” blog.