The Calgary Public Library created an award wining short video about three years ago that is concise, funny, and informative. It is a general advertisement of the many books, audiobooks, and movies that the library offers. It does all this by overlaying images of specific books with a voice over telling a short story about a man. The titles correspond loosely to the story and offer a dry humor that is enjoyable but not integral to the commercial. And it’s only 30 seconds long.
How can we make an advertisement like this? What is the unique story that my library needs to tell?