The following videos are exciting examples of paper craft art that really brings to life the books that they illustrate. The cut outs are so tactile that I can almost feel them. Paper craft can be as simple as the snowflakes preschoolers cut out of folder paper to as complex as full dresses or room sized sculptures. It can be 2D or 3D, with or without layers.
I love how each video takes the concept of a book and expands upon it. I believe that the moving figures are readers’ imaginations and the text the engine that powers it. The animation is fluid and doesn’t distract from the message.
This first video is a class project by Rochelle Donald, final year Visual Communication student, Gray’s School of Art, Aberdeen. The advertisement is a demonstration of how the book seller chain Waterstone could use paper craft in its advertising. I like how concrete and recognizable the Sherlock Holmes character and book are.
This next video is even more complex and amazing. It is a film made for the NZ Book Council, produced by Colenso BBDO and animated by Andersen M Studio. The narrative being spoken is almost hypnotic and dream-like with key words kicking off action.
Both videos are fantastic. They certainly show a love for books in a way that is more evocative than mere testimonials. Good job!